Simplified Cybersecurity Sales For MSPs

<p class=ql-align-center><em>Selling was already challenging enough.</em></p><p><br></p><p>Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses the world of sales is even more uncertain.</p><p><br></p><p>What value does managed security bring when there's no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don't feel vulnerable to a cyberattack? What is the best way to mitigate your clients' risk without feeling dishonest or using slimy sales tactics? And could someone <em>please</em> demystify sales and make it easy? </p><p><br></p><p>This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures you'll learn how to sell cybersecurity simply and easily - even for the techiest tech in the industry.</p>