Great And Successful Products Do Not Just Make Money But They Engender A Love And Devotion From Their Users. These Are The Products People Love And They Follow The Six Rules Found In This Book- The Ppl Rules. Six Rules For Creating Products People Love Provides Clear And Actionable Guidelines For The Design Development And Marketing Of Successful Products. - Make It Easy To Get Started - Make It Useful - Make It Easy-To-Use - Make It Valuable - Make It Attractive - Make It Trustworthy ______________________________________________ Praise For Six Rules For Creating Products People Love Bruce D. Green'S Ppl Rules Have Forever Changed The Way I Approach My Work... A Must-Read For Anyone Looking To Define Optimal Product Development Strategies. - Gwen Weinberg Designer / Owner Three By Three Seattle Bruce D. Green Has Defined Six Essential Rules That Will Successfully Guide Entrepreneurs To Bring To Market New Products That Will 'Stick'. - Ken Krooner Founder / President Esrg Llc