Six Sigma Marketing

This book focuses on the new frontier of applying the Six Sigma discipline to an integrated enterprise-wide strategy to create measurable capabilities in sustaining top-line growth. This book can be read on two different levels. First it introduces marketing managers and executives to Six Sigma (at a high level) and suggests a unique approach to applying its concepts to marketing. Second for those familiar with Six Sigma this book suggests a unique flexible combination of tools and techniques tailored for marketing. Regardless of which audience you may find yourself in we trust that this book contains new thinking and practical recommendations that will yield success. Six Sigma has been successfully applied to engineering and manufacturing. Adding more science to the art of marketing offers a number of benefits including project selections aligned with attractive market opportunities a faster and more accurate product commercialization process and better cross-functional communication.