Small Business Exposed

<p>This book is a look into the world of the small business owner through their eyes – how the five different tribes of business perceive the world around them how they run their businesses their motivations and goals. It’s not another how to book or an academic treatise. </p><p>Everyone’s needs and hopes are different; however by using cutting-edge social scientific research techniques we break the business community into five groups (or tribes): The Seekers Whatnows Drifters Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes – the consistent elements in small business owners’ DNA. Understanding which tribe you belong to could make the difference in growing your business – or help you better advise businesses to achieve their goals.</p><p>Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such it will become an essential text not only for the small businessperson but also enter the libraries of advisors accountants bankers and anyone else with a vested interest in the business economy.</p>