Snapchat as an innovative service

Seminar paper from the year 2017 in the subject Business economics - Company formation Business Plans grade: 1.0 Bocconi University course: Innovation in Services language: English abstract: Throughout the paper theoretical frameworks discussed during the course Innovation in Services at Bocconi University will be applied to describe and analyse the development of Snapchat as an innovative service. In the following the characteristics of Snapchat its innovative features and evolution are introduced. The paper includes an analysis of the sectoral competitive environment the demand and how it has influenced diffusion of innovation as well as prospects.The company Snapchat Inc. was founded by Evan Spiegel and co-founders Robert Murphy and Reggie Brown in September 2011. Today it delivers the most popular app among teenagers in the United States and was valued by investors at $18 billion. In 2016 Snapchat Inc. changed its name to Snap Inc.. The evolution of Snapchat has gone from an instant photo messaging app to becoming a brand network a marketing platform as well as live stream media. In short the platform has morphed into combining the best of social networks magazines and television in an omni-entertainment app.