Sneaker Wars

<p><strong>The fascinating story of the enemy brothers behind Adidas and Puma whose rivalry shaped the modern sports business</strong></p><p>Adidas and Puma are two of the biggest global brands in sports paying stars clubs and competitions to show off their labels in stadiums and across magazine pages. In <em>Sneaker Wars </em>journalist Barbara Smit reveals the dramatic character-driven story of these two powerhouses. Started in their mother's laundry room in Germany Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II the brothers split the company dividing their family and hometown.</p><p>Adidas and Puma then revolutionized the world of sport their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative <em>Sneaker Wars </em>is a riveting blend of family drama business sports and history.</p><p><strong>What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think according to this compelling book. -- <em>Time Magazine</em></strong></p>