SOARING HIGHS or BRUTAL LOWS (The choice of an entrepreneur)

About the Book -. This book deals with the essential qualities of entrepreneurs and vital parameters expected for their businesses to succeed whether in the manufacturing or service industry of any kind making the overall entrepreneurial quest promising efficient and desirable for readers.. It is also sprinkled with many quick tips and watches-outs for young readers from the author's learning stint as an entrepreneur for over three decades. Here he exhilarates the messages gathered through his experiences reading observing and recalling the excellence and attainments of several people of diverse arenas with whom he interacted during his extended journey based on beliefs and ordeals of self and others which can benefit companies institutions law firms hospitals whether big or small to give rise to success.Entrepreneurship is not a journey with time limits that you enact for ten-twenty years and then you can teach someone. Instead these are the entrepreneurial skills developed through closeness to day-to-day work that makes a difference. Business is relatively more on practical aspects of problems our attitude virtues consistency and endurance etc. rather than simply attaining knowledge. If knowledge had been the rationale all businesses would have been run and managed by people who came out of management institutions of repute leaving no scope for school and college dropouts.It is not knowledge of the subject but wisdom that concludes success. Business school courses can teach the reasons behind failing a business and again emerging from it. Still it can't give you the vital courage to rise again and the resilience to withstand failures. An institute can't teach us to deal with people objectively create allegiance within a diverse workforce bringing creativity and visionary ideas to the business. Institutes can't teach us to control our senses anger arrogance pride or over-excitement. The tremendous benefit for some of the most successful entrepreneurs worldwide was that they had never been to business schools. Still they were convinced in themselves due to their intrinsic and acquired qualities.. About the Author -. Rajesh Punia has been in business for over three decades; he started in Mumbai immediately after graduating in science and Law from the University of Rajasthan India. Born in Rajasthan he grew up and spent the next twenty-three years in schools college and university there before leaving for business-city Mumbai to start some business. Still now for the past thirty years he has been living in New Delhi the capital city of India. He had travelled widely to over fifty countries. He has over three decades of experience in EXIM business and International Trade. Besides in the corporate world his friend circle includes people in politics bureaucracy and journalism. He is the founder promoter and MD of a Public Limited Company a few closely-held companies and one of the founder trustees of a family-run NGO Ramadevi Shikshan Sansthan which provides education to thousands of girls in rural areas near his native place Jhunjhunu district of Rajasthan India. His writing effort in the form of the book 'The Soaring Highs or Brutal Lows The Choice of an Entrepreneur' describes the mechanism for youngsters to achieve their business expectations based on the experiences of others and set formulas that are as noble and precious as metallic gold.