SOCIAL MARKETING & PUBLIC HEALTH 2E P

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book''s focus to a globally-relevant approach to the application and evaluation of social marketing and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing this book contains chapters on areas such as marketing on a budget ethical issues and incorporating digital and social media platforms into social marketing strategies. A practical ''how to'' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen patient or client-focused approach to promoting health and preventing disease which is the core of good social marketing practice. Written by international experts in the field this book is a useful guide for public health specialist planners and policy makers social marketing organisations and professionals and students and academics in these fields.