Social Media Analytics

Social Media Analytics Is The Complete Insider'S Guide For All Executives, Marketing Analysts And Students Who Want To Answer Mission-Critical Questions And Maximize The Business Value Of Social Media Data At Every Step Of The Process. Two Leaders Of Ibm'S Cutting-Edge Social Media Analysis Initiative Offer Thorough And Practical Coverage Of All Three Phases: Data Identification, Analysis And Knowledge Interpretation. Teaches Cutting-Edge Techniques For Unstructured Data Identification, Analysis And Interpretation. Gives Expert Advice For Avoiding Costly Pitfalls In Social Media Analytics. Includes Three Chapter-Length Case Study Projects. Written By Leaders Of Ibm'S Pioneering Social Media Analysis Initiative. Chapter 1: Looking For Data In All The Right Places Chapter 2: Separating The Wheat From The Chaff Chapter 3: Whose Comments Are We Interested In? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where And Why Chapter 6: The Right Tool For The Right Job Chapter 7: Reading Tea Leaves: Discovering Themes, Topics Or Trends Chapter 8: Fishing In A Fast-Flowing River Chapter 9: If You Don’T Know What You Want, You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art Of What Could Go Wrong Chapter 13: Visualization As An Aid To Analytics