Social Media Analytics 1/e

Social Media Analytics is the complete insider''s guide for all executives marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM''s cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM''s pioneering Social Media Analysis Initiative. Chapter 1: Looking for Data in All the Right Places Chapter 2: Separating the Wheat from the Chaff Chapter 3: Whose Comments Are We Interested in? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where and Why Chapter 6: The Right Tool for the Right Job Chapter 7: Reading Tea Leaves: Discovering Themes Topics or Trends Chapter 8: Fishing in a Fast-Flowing River Chapter 9: If You Dont Know What You Want You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art of What Could Go Wrong Chapter 13: Visualization as an Aid to Analytics