Social Media

<P>Updated to reflect the latest technological innovations and challenges the fourth edition of Social Media: How to Engage Share and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. <BR /><BR />Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing crisis communication ethics “sticky” social media and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. </P><P></P><P>Features of the fourth edition include:</P><ul><li>Chapter objectives and learning outcomes</li><li>Social Media Expert profiles</li><li>Theory into Practice boxes</li><li>#LRNSMPR (Learn Social Media and Public Relations) boxes</li><li>Comprehensive glossary of terms</li><li>Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere</li></ul><P>New appendix with social media guidelines template</P>