Social Media
by
English


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About The Book

Updated to reflect the latest technological innovations and challenges the fourth edition of Social Media: How to Engage Share and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing crisis communication ethics “sticky” social media and strategic campaigns. This book will bec
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Details

ISBN 13
:
9781538154427
Publication Date
:
08-07-2021
Pages
:
264
Weight
:
471 grams
Dimensions
:
178x254x14.09 mm