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About The Book
Description
Author
Updated to reflect the latest technological innovations and challenges the fourth edition of Social Media: How to Engage Share and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing crisis communication ethics “sticky” social media and strategic campaigns. This book will bec