Social Media in Sport

<p><em>Social Media in Sport: Analysis and Application Across Contexts </em>provides a comprehensive exploration of the intersection between sport communication and social media examining case studies from various stakeholder perspectives including fans athletes organizations and media. Utilizing a diverse set of social media platforms such as Twitter/X YouTube Reddit Weibo Facebook and Instagram the text presents a detailed analysis of social media's impact on sports culture and discourse.</p><p></p><p>The book's 16 case studies incorporate multiple theoretical approaches ranging from moral foundations theory to relationship management theory and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research.</p><p></p><p>Recommended for both undergraduate and graduate courses in sport communication media studies and social media analysis <em>Social Media in Sport </em>methodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports media and society.</p>