Social Media in the Digital Age

<p><em style=color: rgba(51 51 51 1)>Social Media in the Digital Age: History Ethics and Professional Uses </em><span style=color: rgba(51 51 51 1)>details how the growth and development of social media has influenced how people interact with one another receive news and form social bonds.</span></p><p><span style=color: rgba(51 51 51 1)>Part I of the book focuses on the history and study of social media addressing the rise of social media theories used to study social media the widespread impacts of user-generated content and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use user policies and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations advertising marketing journalism mass media nonprofit work and U.S. politics as well as the role of social media in national and global movements.</span></p><p><span style=color: rgba(51 51 51 1)>The second edition features new content on fake news disinformation conspiracy theories bots and trolls social media influencers the growth of Instagram and TikTok the Communications Decency Act podcasts and the confluence of social media and the 2020 United States presidential election.</span></p><p><em style=color: rgba(51 51 51 1)>Social Media in the Digital Age</em><span style=color: rgba(51 51 51 1)> is ideal for undergraduate courses in mass communication broadcasting history and popular culture. It is also a valuable resource for communication professionals.</span></p>