Social Media in the Era of Digital Age : Impact Influence and Innovation in a Connected World

In today’s digital age social media has transformed the way people communicate connect and consume information. “SOCIAL MEDIA in The ERA OF DIGITAL AGE: Impact Influence and Innovation in a Connected World” explores this transformation examining its role in shaping societies both globally and in India.The book begins by analyzing social media’s impact on a global scale highlighting its influence on communication business and politics. It then shifts focus to India exploring how digital platforms have revolutionized marketing public discourse and social interactions. A detailed discussion on the concept of social media follows covering its meaning types and both its positive and negative effects with real-world examples.Further the book addresses the challenges of global communication through social media such as misinformation privacy concerns and cultural barriers. It also provides insights into major social networking platforms their founders and how these platforms continue to evolve with technological advancementsStructured to provide a balanced perspective this book is an essential read for students professionals and anyone looking to understand the profound impact of social media in today’s interconnected world.