Social Media Law for Business

<h4>How to Avoid Legal Pitfalls on Social Media</h4><p>Social media is where your customers are--so it's where your business has to be. Unfortunately this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand accessible language <i>Social Media Law for Business</i> reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:</p><p> Create a social media policy for your business * Recruit hire and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising</p><p><i>Glen Gilmore stands alone as the authority on social media law. <b>Social Media Law for Business</b> should become a ready reference for business leaders and digital marketers.</i> -- MARK SCHAEFER bestselling author of <i>Return on Influence</i></p><p><i>Required reading not only in the classroom but also in the boardroom--and in any business where people care about getting social media marketing right.</i> -- PETER METHOT managing director of executive education at Rutgers Business School</p><p><i>A layperson's blueprint for minimizing the legal risks of social media marketing while maximizing the opportunities for digital marketing success.</i> -- AMY HOWELL founder of Howell Marketing Strategies and coauthor of <i>Women in High Gear</i></p>