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About The Book
Description
Author
The original bestselling and award-winning textbook on social media marketing featuring all the essential topics concepts research and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice and with new case studies and examples including brands such as Apple Cadbury LUSH Cosmetics and Zoom.A must-read for all students and practitioners of social media marketing.Tracy L. Tuten is a professor of marketing at Sofia University USA.
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Details
ISBN 13
9781529623819
Publication Date
-13-11-2023
Pages
-464
Weight
-833 grams
Dimensions
-189x246x23.78 mm
