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English
Hardback
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹22856
Out Of Stock
All inclusive*
About The Book
Description
Author
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing and a brand-new chapter on the rise of influencer culture and marketing.
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9781529720815
Publication Date
-21-04-2021
Pages
-312
Weight
-661 grams
Dimensions
-191x235x19.05 mm
