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About The Book
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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing and a brand-new chapter on the rise of influencer culture and marketing.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5843
₹6343
7% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781529720822
Publication Date
-21-04-2021
Pages
-312
Weight
-548 grams
Dimensions
-191x235x16.59 mm
