Social Media Marketing Essentials You Always Wanted To Know


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About The Book

<h3><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.</strong></h3><p><br></p><p class=ql-align-justify><span style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.</span></p><p class=ql-align-justify><br></p><p class=ql-align-justify><span style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>The book talks about the importance and scope of social media marketing the comparison between traditional media and social media what a media mix is and how to formulate social media plans and strategies to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook Instagram YouTube X etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy and this book helps you with that as well.</span></p><p class=ql-align-justify><br></p><p class=ql-align-justify><span style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan and the ethics surrounding the practice of social media marketing. </span></p><p class=ql-align-justify><br></p><p class=ql-align-justify><strong style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>This book will help you-</strong></p><p class=ql-align-justify><br></p><ul><li class=ql-align-justify><strong style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>Learn the process of coming up with a marketing strategy</strong></li><li class=ql-align-justify><strong style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>Navigate through the sea of social media platforms and create platform-specific content</strong></li><li class=ql-align-justify><strong style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>Explore hashtags: Know when where and how to use them</strong></li><li class=ql-align-justify><strong style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>Understand the metrics and evaluate your social media marketing strategies</strong></li></ul><p><br></p><p class=ql-align-justify><span style=color: rgba(34 34 34 1); background-color: rgba(0 0 0 0)>The author Dr. Kavita Kamath boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.</span></p>
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