<p class=ql-align-justify><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people and for society the implications of such a transformation are massive. </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>For businesses the implications are even more profound.</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing.&nbsp;</span></p><p class=ql-align-justify><br></p><p class=ql-align-justify><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>The idea of writing </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)><em>Social Media Marketing for Small Businesses</em></strong><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> </em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps advertising that stopped at Facebook Ads and social media advice that boiled down to be yourself.</span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> I created a guide that legitimately helps business owners acquire more customers develop a digital presence masterfully leverage digital tools and grow their bottom line</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers all of which translated to more customers and millions in sales. Learn how to:</span></p><p><br></p><ul><li class=ql-align-justify><span style=background-color: rgba(0 0 0 0)>Set up &amp; optimize a website and social presence.</span></li><li class=ql-align-justify><span style=background-color: rgba(0 0 0 0)>Establish a brand digital and social strategy that fits your business.&nbsp;</span></li><li class=ql-align-justify><span style=background-color: rgba(0 0 0 0)>Create content &amp; build an audience on Instagram Facebook YouTube TikTok LinkedIn and other key platforms for small businesses.&nbsp;</span></li><li class=ql-align-justify><span style=background-color: rgba(0 0 0 0)>Convert views into customers through </span>funnels &amp; profitable advertisements.</li><li class=ql-align-justify><span style=background-color: rgba(0 0 0 0)>Streamline digital efforts &amp; maximize output at minimal cost.</span></li></ul><p><br></p><p class=ql-align-justify><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>In sum this book</span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> </em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>The world has gone digital-will you succumb to the confusion and competition or leverage that fact to build a stronger business?</strong></p><p class=ql-align-justify><br></p><p class=ql-align-justify><br></p>
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