Social Media Marketing for Small & Medium Enterprises

Today social media is driving the world. In such a setting it is overtly important for small businesses to understand Facebook Twitter Instagram Foursquare etc. and the strategies behind using these forms of social networking sites for expanding and developing their business. Unfortunately most of these small and medium size businesses don’t have a coherent and sound strategy when they commence using social media. The aim of this study is to understand how small and medium local enterprises in the UK that have been using social media are utilizing this new advertising tool to interact with their customers. A qualitative analysis of local businesses in Bath is presented contributed by in-depth interviews with the managers/owners along with netnographic analysis of these businesses on various social media platforms.