Social Media Marketing : Only for Polticians

Social technologies on a mass scale connect people in ways that facilitate sharinginformation thereby reducing the opportunities for marketplace exploitation—whetherby charging more than a competing supplier for otherwise identical goods and servicesor charging anything at all for products that simply don’t work. Sunlight is a powerfuldisinfectant and the collective knowledge that powers the Social Web is the sunlight thatshines in these new connected marketplaces. The Social Web dramatically levels the playing field by making information plentiful just as it also levels businesses and organizations that operate on the principles of making information scarce.