Social Media Marketing

Profit Big from Social Media: Strategies and Solutions That Work!Using new social media marketing techniques you can deepen relationships with your most passionate profitable customersand create more of them than ever before! In this 100% practical book world-renowned expert Li Evans shows exactly how to make the most of social mediain any company in any industry. Youll discover exactly how to customize your best social networking strategythen staff it organize it manage its risks and execute it successfully! Evans shows how to understand your audience enter the conversation build trust protect your brand integrate social media into existing marketing programs measure your resultsand profit big from todays hottest new social media sites and platforms!Topics includeMake the most of Twitter Facebook YouTube LinkedIn Flickr and moreDefine goals and customize strategy to maximize Return on Conversation (ROC)Understand the whole conversation about you and all the communities you serveManage legal compliance and ethical challengesPlan social media policies for your companys employeesExtend customer service into social mediaMaintain consistent branding and messagingComplement your SEO PPC offline marketing and PR effortsLearn how to integrate traditional marketing tactics (TV radio print) with your social media marketing strategy