Social Media Storms

<p>This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for measuring and innovatively navigating social media storms.</p><p>Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter this book combines thorough explanations of the elements of business decision-making market interaction consumer psychology branding and business communication. In comparison to the existing literature the book departs from the classical but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses consumers and broader societies in the digital age.</p><p>Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing marketing communications strategy and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.</p>