Social Media Survivor

<p>When author Don Beck walked into the offices of Involver a social media startup as their new CEO in June of 2011 he had no idea what to expect. He was rich with confidence but lacked experience as a first-time CEO in a technology industry that was dynamically changing every day. For Beck the task was daunting but equally exciting.</p><p> </p><p>In <i>Social Media Survivor</i> Beck tells the roller coaster ride of running Involver a tenure that led to its sale in July of 2012 to Oracle. As a seasoned fifty-five-year-old veteran of the high-tech industry he had to bridge the generation gap between the sixty employees who were young and extremely talented; each one of them was under the age of thirty and had forgotten more about the social marketing industry than Beck had learned. </p><p> </p><p>Beck shares the highs and lows of leading a small but fast-growing social media marketing company in a competitive industry that changed quickly. Every day brought new challenges—not only within the company but industry wide. <i>Social Media Survivor</i> tells the story of a high-tech entrepreneur and how his perseverance paid off. It provides keen insight into what it’s like to be the CEO of a hot fast-growing social media startup.</p>