Social Media & Web Analytics

Social MediaTracking Engagement Metrics: Measures like comments shares and other interactions on social media platforms.Monitoring Sentiment Analysis: Analyzes public opinions and emotions towards a brand or topic.Identifying Influencers: Detects influential individuals or accounts in a specific niche or industry.Measuring Campaign Performance: Evaluates the success of social media campaigns including reach impressions and conversions.Social Media Listening: Tracks brand mentions keywords and hashtags to stay informed about online conversations.Content Performance Analysis: Assesses the performance of different content types such as videos images and links.Audience Insights: Provides demographic geographic and behavioral data about social media audiences. Web AnalyticsTracking Website Traffic: Measures the number of visitors page views and unique users on a website.Analyzing Bounce Rates: Evaluates the percentage of visitors who leave a website without taking further action.Measuring Conversion Rates: Tracks the percentage of visitors who complete a desired action such as filling out a form or making a purchase.Monitoring Page Load Times: Assesses the speed at which web pages load impacting user experience and search engine rankings.Identifying Top-Performing Pages: Detects the most popular and engaging pages on a website.Analyzing User Behavior: Studies how visitors interact with a website including click-through rates scrolling patterns and hover actions.Tracking Goal Completions: Measures the number of visitors who complete specific goals such as downloading a file or subscribing to a newsletter.