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About The Book
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<p>This book combines chapters written by leading social psychologists and economists illuminating the developing trends in explaining and understanding economic behavior in a social world.</p><p>It provides insights from both fields communicated by eloquent scholars and demonstrates through recent research and theory how economic behaviors may be more effectively examined using a combination of both fields.</p><p><em>Social Psychology and Economics </em>comes at a particularly fitting time as a psychological approach to economics has begun to flourish in recent years and papers exploring the intersection of these two disciplines have appeared in peer-reviewed journals opening a dynamic dialogue between previously separated fields.</p><p>This volume the first in the <em>Society for Judgment and Decision Making Series</em> since acquired by Psychology Press includes chapters by economists and psychologists. It addresses a variety of economic phenomena within a social context such as scarcity and materialism emphasizing the importance of integrating social psychology and economics.</p><p><em>Social Psychology and Economics </em>is arranged in seven parts that discuss:</p><ul> <li>an introduction to the topic;</li> <li>preferences utility and choice;</li> <li>emotions;</li> <li>reciprocity cooperation and fairness;</li> <li>social distance;</li> <li>challenges to social psychology and economics; and</li> <li>collaborative reflections and projections.</li> </ul><p>The market for this book is students researchers and professionals in the disciplines of economics psychology business and behavioral decision making. Graduate students and upper-level undergraduate students will consider it a useful supplemental text.</p>