Social Science of Cinema

<ul><li>The first comprehensive collection of empirical research devoted to the social science of cinema</li><li>Top scholars from psychology economics sociology business and communications tackle key questions about the film experience</li><li>From a movie's creation to the audience's reaction to its eventual reception by critics and the box office this book offers insights about all aspects of the movies based on cutting-edge research</li><li>Essays explore such topics as the specific factors that influence whether movies make money win awards or flop; how our personality impacts on our viewing preferences; issues of gender inequity on screen; the relationship between visual perception and the way movies are edited; and many more</li></ul><p><br></p>