Solving Product

<h4>A book that <em>actually</em> teaches you <u>how</u> to create growth in a product business</h4><p><br></p><p><em>Solving Product</em> is <strong>not a <em>big idea</em> book</strong>. It's a book <strong>entrepreneurs and product teams are using to drive real results in their organizations</strong>.</p><p><br></p><p>The book helps them:</p><ul><li>Reveal the gaps in their business models</li><li>Clarify the challenges they're facing</li><li>Carefully weigh alternative solutions for addressing blockers and driving new growth</li><li>Learn from their prospects and customers with the right customer research techniques</li><li>Lay out clear action plans to address the issues</li><li>Make their organizations more customer-centric</li></ul><h4>It's everything you need to know about growing a product from Idea to Maturity</h4><p><br></p><p><em>Solving Product</em> is exhaustive. It contains <strong>actionable advice from hundreds of product leaders</strong> and customer research experts and <strong>features over 25 case studies</strong>.</p><p><br></p><p>No matter where you are in the product growth cycle-at the idea stage at maturity or somewhere in between-the book will help you find new growth.</p><h4>The book is used by thousands of organizations around the world</h4><p><br></p><p><em>Solving Product</em> is <strong>actively in use</strong> by product teams and entrepreneurs in:</p><ul><li><strong>Startups</strong>: Entrepreneurs and early-stage teams are using the content to find their business opportunities identify competitive advantages validate their concepts and iterate their early products' value until they find product/market fit.</li><li><strong>Scaleups</strong>: Growing startups are using the book to reduce friction fine-tune their positioning test acquisition channels and expand into new markets.</li><li><strong>Mature Product Organizations</strong>: Established companies are using the overarching framework to identify their business' bottlenecks the supporting content to make their organizations more customer-centric and the various tools in the book to train and level-up their product teams.</li><li><strong>Accelerators & Incubators</strong>: From Canada to Lebanon to the United-States and Singapore accelerators and incubators have been structuring their programs around the content of the book often even using the content to train the founders in their programs.</li></ul><h4>A book you'll find yourself going back to time and time again</h4><p><br></p><p><em>Solving Product</em> is a different type of book.</p><p><br></p><p>It's structured in a way so you can put it on your desk and thumb through it whenever you face a growth challenge in your organization.</p><p><br></p><p>You can read it from beginning to end or navigate to the section you need to drive new growth.</p><p><br></p><p>You'll be going back to the content time and time again. <em>Solving Product</em> is not a book you'll read once then simply put away.</p>