Sonic Boom The

Music defines us. Joel Beckerman knows. Let him tell you all about it. Anthony Bourdain. Equal parts sociological study and business advice using unique everyday examplesfor instance how the fate of the Chilis fajita empire rested on the sound of the sizzling platter and how Disneyland approaches soundscapes for a fully immersive experienceto explain how sound effects our mood and shopping habits.EW Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions opinions and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. InThe Sonic Boomcomposer andstrategic sound expert Joel Beckerman provides a new framework for thinking about sounds effects on every aspect of our lives. You dont need to be a musician or a composer to harness the power of sound. Companies brands and individuals can strategically use sound to get to the core of their mission influence how theyre perceived by their audiences and gain a competitive edge. Whether youre a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students the key to an effective sonic strategy is the creation of boom momentstranscendent instants when sound connects with a listeners emotional core. Ive spent my life curating creating and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that weve all missed.The Sonic Boomreveals the music and structured cacophony of everyday life. Moby