Spatial logic franchises and language schools in medium-sized cities

Spatial logics franchises and language schools in medium-sized cities aims to contribute to studies in the field of Brazilian urban geography with a focus on medium-sized cities. Recent urbanization dynamics result from the process of economic globalization and the globalization of values which although homogenizing cities never do so completely. Thus global and local actions coexist making urban space increasingly complex and altering its material and immaterial structures derived from spatial practices and interactions between form content and society. Urban restructuring which guides changes in the interurban division of labor and consequently in the composition of the urban network has shaped new logics in medium-sized cities and their spaces that articulate albeit conflictually with those already consolidated generating new spatial interactions and composing new urban dynamics leading to the restructuring of these cities' spaces. Thus we seek to understand these transformations in medium-sized cities based on the location logic that language schools establish in urban space revealing part of the interactions between the city and the urban network(s).