SPERMOLOGY: VEGETABLES CROPS

Marketing of vegetable seeds is the performance of all business activities involved in the movement of vegetable seeds from the seed farm to the final vegetable grower at a given time place quantity type of seed growers preference and at a fixed price he is willing to pay. Seed marketing refers to the actual acquisition and selling of packed seeds intermediate storage delivery and sales promotional activities. American marketing association defines marketing as the process of planning and executing the conception pricing promotion and distribution of goods and services to create exchanges effectively and significantly. Seed marketing should aim to satisfy the farmer’s demand for reliable supply of a range of improved seed varieties of assured quality at an acceptable price. Marketing is not just advertising distribution or sales but an integrated management process involving employees at every level of a business. Effective seed marketing is an essential component of activities to improve food security.