Sponsored Editorial Content in Digital Journalism

<p>For advertisers and news publishers brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices possibilities and problems of sponsored editorial content across various national and regional contexts.</p><p>Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation practices and identities of journalism in profound and far-reaching ways. This book explores the features and implications of content that blends merges and disguises material that is sponsored with material that is or appears to be independent editorial.</p><p>The chapters range across countries and regions from China and Israel to Europe and North America. Following a general introduction authors address political and commercial sponsorship across production content and audience research developing and combining these in innovative ways to advance the study of paid-for content in contemporary digital journalism. This book was originally published as a special issue of the journal <i>Digital Journalism</i>.</p>