Sponsorship's Holy Grail

Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often sponsors find themselves considering what look like take it or leave it deals with little or no guarantee of a return on their investment.</p><I>Sponsorship's Holy Grail</I> levels the playing field for sponsors by providing an objective step-by-step process-driven methodology that assures that the relationship will deliver measurable results.</p><p>Whether considering a new sponsorship opportunity monitoring performance of an existing relationship or entering into negotiations for renewal <I>Sponsorship's Holy Grail</I> puts the prospective sponsor in an unprecedented position of strength.</p><p><li> Learn to negotiate based on business goals.<li> Obtain the most essential sponsorship benefits without paying for unproductive frills.<li> Compare opportunities with confidence.<li> Best of all be confident and prepared when the chairman calls to find out what the company is getting for its money.</p>A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading <I>Sponsorship's Holy Grail</I> corporate decision-makers will be ready to knock their next sponsorship deal out of the park.</p>