Sport and Alcohol

<p>There is a clear sense in which sport has played and continues to play an important role in the normalization and legitimization of routine excessive and problem drinking; sport and alcohol have become inextricably linked. Alcohol companies provide funding in the form of sponsorship fans consume alcohol when watching and players celebrate bond and relax with alcohol. <i>Sport and Alcohol: an ethical perspective</i> aims to critically examine the various ways in which sport and alcohol interact.</p><p>In doing so the book casts an ethical eye over the following topics:</p><ul> <li>Society’s relationship with alcohol</li> <li>Sponsorship and marketing of alcohol through sport and its effect on children</li> <li>Sport’s alcohol-tolerant ethos problematic drinking practices and rituals</li> <li>Punishment and discipline in relation to athletes’ drink-related bad behavior</li> <li>Alcoholism in the context of sport and the need for a greater understanding of the condition how it develops and what can be done</li> <li>The status of athletes as role models</li> </ul><p>Offering a much-needed critical assessment of an important issue in contemporary sport and society<i> Sport and Alcohol</i> is essential reading for those interested in the social cultural or philosophical study of sport in general and sport and alcohol in particular.</p>