Sport and the Pandemic

<p>This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic as entire seasons have been cut short events have been cancelled athletes have been infected and sport studies programs have moved online. Crucially the book also asks how the industry might move forward.</p><p>With contributions from sport studies researchers across the world the book offers commentaries cases and informed analysis across a wide range of topics and practical areas within sport business and management from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come and although the situation is fast-evolving and the future is uncertain this book offers some important early perspectives and reflections that will inform debate and influence policy and practice.</p><p>A timely addition to the body of knowledge regarding the pandemic this is an important resource for researchers students practitioners the media policy-makers and anybody who cares about the future of sport.</p>