Sport Inc.

<p><b>Why would someone pull the plug on a Premier League match? <br><br>What prompts an athlete to search for sponsorship on eBay?<br><br>How can the decision of a drinks brand CEO make or break an entire sport?<br><br>Why would a sprinter think they can&#146;t afford not to dope?</b><br><br><i>Sport Inc. </i>reveals the behind-the-scenes finances that drive sport - who gets rich and who gets left on the bench.<br><br>Through investigations into a wide range of sports including how football agents really work the betting industry and corruption esports the NFL&#146;s efforts to take over the world and the real cost of hosting events like the World Cup and the Olympics the financial realities of our obsession with sport are exposed.<br><br>As spectators our choices make us key players in this game of riches &#150; it&#146;s time to find out who&#146;s winning and who&#146;s losing.</p>