Sport Management

<p>Now available in a fully revised and updated sixth edition, <i>Sport Management: Principles and Applications</i> tells you everything you need to know about the contemporary sport industry. </p><p>Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including: </p><ul> <p> </p> <li>Strategic planning </li> <p> </p> <li>Human resource management </li> <p> </p> <li>Leadership and governance </li> <p> </p> <li>Marketing and sponsorship </li> <p> </p> <li>Sport and the media </li> <p> </p> <li>Sport policy </li> <p> </p> <li>Sport law</li> </ul><p>The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. </p><p>With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.</p> <p><strong>Part I: The sport management environment</strong>, 1. Sport management, 2. Sport policy, 3. Nonprofit sport, 4. Professional sport, <b>Part II: Sport management principles, </b>5. Sport governance, 6. Legal issues and risk management, <i> </i>7. Strategic management, 8. Organizational design, 9. Human resource management, 10. Leadership in sport, 11. Sport organizational culture, 12. Sport marketing, 13. Sport media and digital technology</p>