Sport Management

<p>Now available in a fully revised and updated sixth edition <i>Sport Management: Principles and Applications</i> tells you everything you need to know about the contemporary sport industry. </p><p>Covering both the professional and nonprofit sectors and with more international material than any other introductory sport management textbook it focuses on core management principles and their application in a sporting context highlighting the unique challenges of a career in sport management. The book contains useful features throughout including conceptual overviews guides to further reading links to important websites study questions and up-to-date case studies showing how theory works in the real world. It covers every core area of management including: </p><ul> <p> </p> <li>Strategic planning </li> <p> </p> <li>Human resource management </li> <p> </p> <li>Leadership and governance </li> <p> </p> <li>Marketing and sponsorship </li> <p> </p> <li>Sport and the media </li> <p> </p> <li>Sport policy </li> <p> </p> <li>Sport law</li> </ul><p>The sixth edition includes expanded coverage of key contemporary issues including integrity and corruption digital business and technology and legal issues and risk management. </p><p>With useful ancillary material for instructors including slides and case diagnostic exercises this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.</p>