Sport Racism and Social Media

<p>Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall but in today's social media world it can be published to millions from almost anywhere in an instant. <i>Sport Racism and Social Media</i> provides the first significant academic account of how social media is shaping the nature of racisms in sport. Combining analysis of social media content with in-depth interviews with athletes fans campaigners and officials and including extensive case studies of soccer boxing the NHL the NBA and cricket the book provides important new insights on a familiar but ever changing story. It is essential reading for any student researcher media professional administrator or policy-maker with an interest in sport new media or the issue of racism in wider society.</p>