Sport Racism and Social Media

<p></p> <p>Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today's social media world it can be published to millions from almost anywhere in an instant. </p><i> <p>Sport Racism and Social Media</i> provides the first significant academic account of how social media is shaping the nature of racisms in sport. Among the questions it addresses are: </p> <ul> <p> <li>How and why is racism being expressed across different social media platforms and sporting contexts? </li> <p></p> <p> <li>To what extent is social media providing new platforms for traditional prejudices or actually creating new forms of racism? </li> <p></p> <p> <li>How can campaigners authorities and individuals best challenge and counter these forms of racism?</li> <p></p></ul> <p>Combining analysis of social media content with in-depth interviews with athletes fans campaigners and officials and including extensive case studies of soccer boxing the NHL the NBA and cricket the book provides important new insights on a familiar but ever changing story. It is essential reading for any student researcher media professional administrator or policy-maker with an interest in sport new media or the issue of racism in wider society.</p>