Sports Publicity

<p>Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports Joe Favorito introduces the skills knowledge and techniques needed to become a successful communicator.</p><p>Favorito outlines the history of sports communications explores the most important professional themes topics and issues and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment the book covers all the core functional areas such as:</p><p>· Digital and social media strategy</p><p>· Crisis management</p><p>· Creative writing</p><p>· The value of audio storytelling</p><p>· The role of communications in business.</p><p>This new edition includes more international cases and data interviews best practices and expanded coverage of social media gaming eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.</p><p><em>Sports Publicity: A Practical Approach</em> is essential reading for all students working in sport business marketing or communications and any PR practitioner looking to improve their professional skills.</p><p>The author maintains a podcast of updated best practices The CUSP Show which is widely available as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.</p>