Stand Out!

<b><i>Stand Out!</i> is a book about branding and its evolution practice and power in today's digital age.</b><p>It presents the why-do and the how-to along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential easily understandable proven brand-building process and is a key reference text for anyone in¬terested in brand development leadership innovation and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables charts case examples expert tips real-life experiences and pull-out quotes as well as a helpful word wizard glossary at the end of each chapter explaining business terms and expressions used.</p><p>This book democratizes branding: It makes branding-its history theory and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence permission and skills to get branding now!</p>