Standout Startup

<p>Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with <em>Standout Startup</em>. This book is your ultimate marketing accelerator giving you the tools to create strong messaging fuel user growth and accelerate revenue.</p><p><br></p><p><strong>��� Create Strong Messaging.</strong></p><p><strong>��� Fuel User Growth.</strong></p><p><strong>��� Accelerate Revenue.</strong></p><p><br></p><p>With this <strong>step-by-step guide</strong> tech startup leaders have an exact roadmap to develop positioning product messaging and content that converts.</p><p>Standout Startup offers an <strong>essential marketing toolkit</strong> to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.</p><p><br></p><p>Here's what you'll learn in <em>Standout Startup</em>:</p><ul><li>The 3 Ps every startup needs to unlock effective <strong>messaging</strong>: personas position and personality.</li><li>Four techniques to create standout product <strong>positioning</strong></li><li>How to define an inimitable brand <strong>personality</strong> that your ideal customers love.</li><li>The secrets to crafting compelling <strong>value propositions</strong> that sell your product.</li><li>The most effective types of <strong>content</strong> to increase conversion in each phase of the customer journey.</li></ul><p><br></p><p><em>Standout Startup</em> presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your <strong>startup stand out</strong>.</p><p><br></p><p><strong>This book is your marketing accelerator.</strong></p>