Stanley Baldwin

This book is both an examination of one of the dominant figures of twentieth-century British politics and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin Conservative leader 1923-37 and three times prime minister in terms of his construction of a public character his exploitation of the new mass media and his exposition of a distinctive Conservative doctrine and language. Baldwin''s remarkable ascendancy is shown to have been based on his manipulation of widely-held national values.