For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! . Music can be released distributed and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic Start & Run Your Own Record Label to reflect industry changes and new opportunities for marketing music in today’s climate.. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution generating publicity marketing and promotion it also has new information about key issues including:. •Balancing on and offline promotion and marketing•Making the most of online resources (social-networking sites blogs ringtones videos radio and more)•Using digital distribution profitably•Licensing your recordings for use in the media •Marketing music overseas. Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play) Jed Carlson (founder ReverbNation) Daniel Glass (founder Glassnote Entertainment) blogger Perez Hilton Scott Lapatine (founder Stereogum) recording artist Ingrid Michaelson Jeff Price (founder Tunecore) MP3 bloggers music-magazine editors publicists and others–for the most up-to-date authoritative and practical compendium available.
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