Start Telling People

<p><strong style=color: rgba(15 17 17 1)>At some point every stealth startup needs to stop being a secret and start telling people. That's a sharp transition and it's worth thinking about carefully.</strong></p><p><br></p><p><span style=color: rgba(15 17 17 1)>Start Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries Matthews shares invaluable insights and proven strategies to accelerate growth and build a strong long-term brand.</span></p><p><br></p><p><span style=color: rgba(15 17 17 1)>Start Telling People is an indispensable guide for technical startup founders investors and marketers packed with practical advice tuned explicitly for the unique needs of emerging startups. Matthews provides frameworks examples and interviews that reinforce the book's central thesis: marketing is a discipline not just an activity. From customer-centric go-to-market models to the tips and tricks of mastering a new product demo to content strategy & A.I. tools to surviving budgeting and downturns the book delivers practical jargon-free ideas that blend the best in marketing fundamentals with the functional realities of fast-paced growth-focused startups.</span></p><p><br></p><p><br></p><p><strong style=color: rgba(15 17 17 1)>Table of Contents</strong></p><ol><li><strong>The Art & Science of Startup Marketing</strong> From Stealth to Success</li><li><strong>F=ma</strong> (Force Equals Marketing Times Alliance)</li><li><strong>Innovative Positioning</strong> Strategies for Category Creation Redefinition and Improvement</li><li><strong>Shaping a Startup's Success</strong> Building and Evolving a Strong Brand Identity</li><li><strong>Crafting Exceptional Customer Experiences</strong> From Delighted Discovery to Memorable Ownership</li><li><strong>Form is the Function</strong> Structuring and Building the Team Needed Now</li><li><strong>Mastering Demos</strong> Crafting Compelling Stories and Ensuring Flawless Execution</li><li><strong>Building Foundations</strong> Systems Tools and the Inevitability of Artificial Intelligence</li><li><strong>Unlocking Information </strong>Marketing Data for Startups: Collection Analysis and Application</li><li><strong>Budgeting to Win</strong> Spreadsheets Chaos and Grace</li><li><strong>Navigating Brand Debt</strong> The Power of Marketing as a Discipline During Hard Moments</li><li><strong>Marketing's Horizon</strong> Adaptation Growth and Evolution</li></ol><p><br></p>