Start-up and Entrepreneurial Communication

<p>This book delves into the dynamic field of start-up and entrepreneurial communication addressing a significant research gap.</p><p>Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature these organizations often find themselves in a constant state of re-evaluation and reinvention. As such the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse exploring the intricate balance between a start-up’s brand identity and strategic communication as well as the crucial role of internal communication. Additionally the book offers insights into the highly innovative realm of crowdfunding complementing its comprehensive exploration of start-up communication.</p><p>This volume will be a key resource for scholars students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the <i>International Journal of Strategic Communication.</i></p>