<b>Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business.</b><ul><li>This title explains what it truly takes to lead and inspire and how you can learn how to do it.|Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights</li><li>He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others</li><li>His TED Talk based on Start with Why is the third most popular video of all time on TED.com, with more than 33 million views.|This book is so impactful, I consider it required reading|A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book|One of the most useful and powerful books I have read in years</li><li>Simple and elegant, it shows us how leaders should lead|A powerful and penetrating exploration of what separates great companies and great leaders from the rest|THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because it doesn't matter what you do, it matters WHY you do it.Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most</li><li>In Start with Why, Simon Sinek uncovers the fundamental secret of their success</li><li>How you lead, inspire, live, it all starts with why.WHAT READERS ARE SAYING:'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.''What he does brilliantly is demonstrate his own why - to inspire others - throughout.'</li></ul> Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.