Startup Culture: Your Superpower for Sustainable Growth

Culture Can Make or Break Your STARTUPA great culture enables you to create an unassailable competitive advantage. It helps you to attract and keep your talent create happiness in the workplace increase your peoples engagement with their work drive high performance and attract investors and customers alike. You improve your odds of growing a successful and sustainable business because your people are aligned with your vision they know what to do without you telling them and they move heaven and earth to make the impossible possible.Your startups culture is more important than your funding your products or your marketing because it underpins all those elements. It cant be left to chance. This is the book that will help you to develop the culture of resilience and adaptability your startup needs to thrive in an era of disruption and uncertainty.