Steps: My not-so-secret life as an adult dancer and how it impacts my life and business

Steps is a business book but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy and yet the term branding is rarely mentioned. Here in Steps I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique movement and artistry. You cant build a brand unless you are willing to explore excellence.Through hard work and devotion I have come to know that dance is a great metaphor for life and for business. From my world view I equate life with business. And good business practices are as essential to your lives as every breath we take. Good business means you are performing well--to the best of your ability. Whether anyone is watching you or not does not matter. What matters is you do your best to hit your own marks.