Sticky Branding

<p>#1 Globe and Mail <em>Bestseller</em><br /><em>2016 Small Business Book Awards — Nominated Marketing category</em><br /><br /><strong>Sticky Brands exist in almost every industry</strong>.<br /><br />Companies like Apple Nike and Starbucks have made themselves as recognizable as they are successful. </p><p>But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. <br /><br />Based on a decade of research into what makes companies successful <em>Sticky Branding</em> is your branding playbook. It provides ideas stories and exercises that will make your company stand out attract customers and grow into an incredible brand. <em>Sticky Branding</em>’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.</p>